Photo of Susan Linkous in the officeCurrently Reading: Nudge, The Final Edition by Richard H Thaler and Cass R Sunstein. The University of Chicago Economist and Nobel Laureate teamed up Harvard Law professor, Cass R Sunstein to update their original work. It’s a fantastic read in psychology and behavioral economics. This is my third time enjoying it and probably not my last.

Notable Quote: “Ethics is not a mystic fantasy-nor a social convention-nor a dispensable, subjective luxury. . . .Ethics is an objective necessity of man’s survival-not by the grace of the supernatural nor of your neighbors nor of your whims, buy by the grace of reality and the nature of life.” ~Ayn Rand

Curious Research:
I was reading a story about a Bowery Farming and became very curious about why vertical farming companies aren’t better known considering many state “we will need 70% more food by 2050 to feed a world population of 10 billion”. It seems to me that any process consuming 90-95% less water than traditional farming would be worth taking a hard look at. I’m working on it.

Until next time,